/** * A simple set of functions to check our version 1.0 update service. * * @package WordPress * @since 2.3.0 */ /** * Check WordPress version against the newest version. * * The WordPress version, PHP version, and Locale is sent. Checks against the * WordPress server at api.wordpress.org server. Will only check if WordPress * isn't installing. * * @since 2.3.0 * @uses $wp_version Used to check against the newest WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @param bool $force_check Whether to bypass the transient cache and force a fresh update check. Defaults to false, true if $extra_stats is set. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_version_check( $extra_stats = array(), $force_check = false ) { if ( defined('WP_INSTALLING') ) return; global $wpdb, $wp_local_package; include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version $php_version = phpversion(); $current = get_site_transient( 'update_core' ); $translations = wp_get_installed_translations( 'core' ); // Invalidate the transient when $wp_version changes if ( is_object( $current ) && $wp_version != $current->version_checked ) $current = false; if ( ! is_object($current) ) { $current = new stdClass; $current->updates = array(); $current->version_checked = $wp_version; } if ( ! empty( $extra_stats ) ) $force_check = true; // Wait 60 seconds between multiple version check requests $timeout = 60; $time_not_changed = isset( $current->last_checked ) && $timeout > ( time() - $current->last_checked ); if ( ! $force_check && $time_not_changed ) return false; $locale = get_locale(); /** * Filter the locale requested for WordPress core translations. * * @since 2.8.0 * * @param string $locale Current locale. */ $locale = apply_filters( 'core_version_check_locale', $locale ); // Update last_checked for current to prevent multiple blocking requests if request hangs $current->last_checked = time(); set_site_transient( 'update_core', $current ); if ( method_exists( $wpdb, 'db_version' ) ) $mysql_version = preg_replace('/[^0-9.].*/', '', $wpdb->db_version()); else $mysql_version = 'N/A'; if ( is_multisite() ) { $user_count = get_user_count(); $num_blogs = get_blog_count(); $wp_install = network_site_url(); $multisite_enabled = 1; } else { $user_count = count_users(); $user_count = $user_count['total_users']; $multisite_enabled = 0; $num_blogs = 1; $wp_install = home_url( '/' ); } $query = array( 'version' => $wp_version, 'php' => $php_version, 'locale' => $locale, 'mysql' => $mysql_version, 'local_package' => isset( $wp_local_package ) ? $wp_local_package : '', 'blogs' => $num_blogs, 'users' => $user_count, 'multisite_enabled' => $multisite_enabled, ); $post_body = array( 'translations' => json_encode( $translations ), ); if ( is_array( $extra_stats ) ) $post_body = array_merge( $post_body, $extra_stats ); $url = $http_url = 'http://api.wordpress.org/core/version-check/1.7/?' . http_build_query( $query, null, '&' ); if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $options = array( 'timeout' => ( ( defined('DOING_CRON') && DOING_CRON ) ? 30 : 3 ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . home_url( '/' ), 'headers' => array( 'wp_install' => $wp_install, 'wp_blog' => home_url( '/' ) ), 'body' => $post_body, ); $response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $response ) || 200 != wp_remote_retrieve_response_code( $response ) ) return false; $body = trim( wp_remote_retrieve_body( $response ) ); $body = json_decode( $body, true ); if ( ! is_array( $body ) || ! isset( $body['offers'] ) ) return false; $offers = $body['offers']; foreach ( $offers as &$offer ) { foreach ( $offer as $offer_key => $value ) { if ( 'packages' == $offer_key ) $offer['packages'] = (object) array_intersect_key( array_map( 'esc_url', $offer['packages'] ), array_fill_keys( array( 'full', 'no_content', 'new_bundled', 'partial', 'rollback' ), '' ) ); elseif ( 'download' == $offer_key ) $offer['download'] = esc_url( $value ); else $offer[ $offer_key ] = esc_html( $value ); } $offer = (object) array_intersect_key( $offer, array_fill_keys( array( 'response', 'download', 'locale', 'packages', 'current', 'version', 'php_version', 'mysql_version', 'new_bundled', 'partial_version', 'notify_email', 'support_email' ), '' ) ); } $updates = new stdClass(); $updates->updates = $offers; $updates->last_checked = time(); $updates->version_checked = $wp_version; if ( isset( $body['translations'] ) ) $updates->translations = $body['translations']; set_site_transient( 'update_core', $updates ); if ( ! empty( $body['ttl'] ) ) { $ttl = (int) $body['ttl']; if ( $ttl && ( time() + $ttl < wp_next_scheduled( 'wp_version_check' ) ) ) { // Queue an event to re-run the update check in $ttl seconds. wp_schedule_single_event( time() + $ttl, 'wp_version_check' ); } } // Trigger a background updates check if running non-interactively, and we weren't called from the update handler. if ( defined( 'DOING_CRON' ) && DOING_CRON && ! doing_action( 'wp_maybe_auto_update' ) ) { do_action( 'wp_maybe_auto_update' ); } } /** * Check plugin versions against the latest versions hosted on WordPress.org. * * The WordPress version, PHP version, and Locale is sent along with a list of * all plugins installed. Checks against the WordPress server at * api.wordpress.org. Will only check if WordPress isn't installing. * * @since 2.3.0 * @uses $wp_version Used to notify the WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_update_plugins( $extra_stats = array() ) { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version if ( defined('WP_INSTALLING') ) return false; // If running blog-side, bail unless we've not checked in the last 12 hours if ( !function_exists( 'get_plugins' ) ) require_once( ABSPATH . 'wp-admin/includes/plugin.php' ); $plugins = get_plugins(); $translations = wp_get_installed_translations( 'plugins' ); $active = get_option( 'active_plugins', array() ); $current = get_site_transient( 'update_plugins' ); if ( ! is_object($current) ) $current = new stdClass; $new_option = new stdClass; $new_option->last_checked = time(); // Check for update on a different schedule, depending on the page. switch ( current_filter() ) { case 'upgrader_process_complete' : $timeout = 0; break; case 'load-update-core.php' : $timeout = MINUTE_IN_SECONDS; break; case 'load-plugins.php' : case 'load-update.php' : $timeout = HOUR_IN_SECONDS; break; default : if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 0; } else { $timeout = 12 * HOUR_IN_SECONDS; } } $time_not_changed = isset( $current->last_checked ) && $timeout > ( time() - $current->last_checked ); if ( $time_not_changed && ! $extra_stats ) { $plugin_changed = false; foreach ( $plugins as $file => $p ) { $new_option->checked[ $file ] = $p['Version']; if ( !isset( $current->checked[ $file ] ) || strval($current->checked[ $file ]) !== strval($p['Version']) ) $plugin_changed = true; } if ( isset ( $current->response ) && is_array( $current->response ) ) { foreach ( $current->response as $plugin_file => $update_details ) { if ( ! isset($plugins[ $plugin_file ]) ) { $plugin_changed = true; break; } } } // Bail if we've checked recently and if nothing has changed if ( ! $plugin_changed ) return false; } // Update last_checked for current to prevent multiple blocking requests if request hangs $current->last_checked = time(); set_site_transient( 'update_plugins', $current ); $to_send = compact( 'plugins', 'active' ); $locales = array( get_locale() ); /** * Filter the locales requested for plugin translations. * * @since 3.7.0 * * @param array $locales Plugin locale. Default is current locale of the site. */ $locales = apply_filters( 'plugins_update_check_locales', $locales ); if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 30; } else { // Three seconds, plus one extra second for every 10 plugins $timeout = 3 + (int) ( count( $plugins ) / 10 ); } $options = array( 'timeout' => $timeout, 'body' => array( 'plugins' => json_encode( $to_send ), 'translations' => json_encode( $translations ), 'locale' => json_encode( $locales ), 'all' => json_encode( true ), ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . get_bloginfo( 'url' ) ); if ( $extra_stats ) { $options['body']['update_stats'] = json_encode( $extra_stats ); } $url = $http_url = 'http://api.wordpress.org/plugins/update-check/1.1/'; if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $raw_response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $raw_response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $raw_response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $raw_response ) || 200 != wp_remote_retrieve_response_code( $raw_response ) ) return false; $response = json_decode( wp_remote_retrieve_body( $raw_response ), true ); foreach ( $response['plugins'] as &$plugin ) { $plugin = (object) $plugin; } unset( $plugin ); foreach ( $response['no_update'] as &$plugin ) { $plugin = (object) $plugin; } unset( $plugin ); if ( is_array( $response ) ) { $new_option->response = $response['plugins']; $new_option->translations = $response['translations']; // TODO: Perhaps better to store no_update in a separate transient with an expiry? $new_option->no_update = $response['no_update']; } else { $new_option->response = array(); $new_option->translations = array(); $new_option->no_update = array(); } set_site_transient( 'update_plugins', $new_option ); } /** * Check theme versions against the latest versions hosted on WordPress.org. * * A list of all themes installed in sent to WP. Checks against the * WordPress server at api.wordpress.org. Will only check if WordPress isn't * installing. * * @since 2.7.0 * @uses $wp_version Used to notify the WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_update_themes( $extra_stats = array() ) { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version if ( defined( 'WP_INSTALLING' ) ) return false; $installed_themes = wp_get_themes(); $translations = wp_get_installed_translations( 'themes' ); $last_update = get_site_transient( 'update_themes' ); if ( ! is_object($last_update) ) $last_update = new stdClass; $themes = $checked = $request = array(); // Put slug of current theme into request. $request['active'] = get_option( 'stylesheet' ); foreach ( $installed_themes as $theme ) { $checked[ $theme->get_stylesheet() ] = $theme->get('Version'); $themes[ $theme->get_stylesheet() ] = array( 'Name' => $theme->get('Name'), 'Title' => $theme->get('Name'), 'Version' => $theme->get('Version'), 'Author' => $theme->get('Author'), 'Author URI' => $theme->get('AuthorURI'), 'Template' => $theme->get_template(), 'Stylesheet' => $theme->get_stylesheet(), ); } // Check for update on a different schedule, depending on the page. switch ( current_filter() ) { case 'upgrader_process_complete' : $timeout = 0; break; case 'load-update-core.php' : $timeout = MINUTE_IN_SECONDS; break; case 'load-themes.php' : case 'load-update.php' : $timeout = HOUR_IN_SECONDS; break; default : if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 0; } else { $timeout = 12 * HOUR_IN_SECONDS; } } $time_not_changed = isset( $last_update->last_checked ) && $timeout > ( time() - $last_update->last_checked ); if ( $time_not_changed && ! $extra_stats ) { $theme_changed = false; foreach ( $checked as $slug => $v ) { if ( !isset( $last_update->checked[ $slug ] ) || strval($last_update->checked[ $slug ]) !== strval($v) ) $theme_changed = true; } if ( isset ( $last_update->response ) && is_array( $last_update->response ) ) { foreach ( $last_update->response as $slug => $update_details ) { if ( ! isset($checked[ $slug ]) ) { $theme_changed = true; break; } } } // Bail if we've checked recently and if nothing has changed if ( ! $theme_changed ) return false; } // Update last_checked for current to prevent multiple blocking requests if request hangs $last_update->last_checked = time(); set_site_transient( 'update_themes', $last_update ); $request['themes'] = $themes; $locales = array( get_locale() ); /** * Filter the locales requested for theme translations. * * @since 3.7.0 * * @param array $locales Theme locale. Default is current locale of the site. */ $locales = apply_filters( 'themes_update_check_locales', $locales ); if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 30; } else { // Three seconds, plus one extra second for every 10 themes $timeout = 3 + (int) ( count( $themes ) / 10 ); } $options = array( 'timeout' => $timeout, 'body' => array( 'themes' => json_encode( $request ), 'translations' => json_encode( $translations ), 'locale' => json_encode( $locales ), ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . get_bloginfo( 'url' ) ); if ( $extra_stats ) { $options['body']['update_stats'] = json_encode( $extra_stats ); } $url = $http_url = 'http://api.wordpress.org/themes/update-check/1.1/'; if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $raw_response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $raw_response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $raw_response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $raw_response ) || 200 != wp_remote_retrieve_response_code( $raw_response ) ) return false; $new_update = new stdClass; $new_update->last_checked = time(); $new_update->checked = $checked; $response = json_decode( wp_remote_retrieve_body( $raw_response ), true ); if ( is_array( $response ) ) { $new_update->response = $response['themes']; $new_update->translations = $response['translations']; } set_site_transient( 'update_themes', $new_update ); } /** * Performs WordPress automatic background updates. * * @since 3.7.0 */ function wp_maybe_auto_update() { include_once( ABSPATH . '/wp-admin/includes/admin.php' ); include_once( ABSPATH . '/wp-admin/includes/class-wp-upgrader.php' ); $upgrader = new WP_Automatic_Updater; $upgrader->run(); } /** * Retrieves a list of all language updates available. * * @since 3.7.0 */ function wp_get_translation_updates() { $updates = array(); $transients = array( 'update_core' => 'core', 'update_plugins' => 'plugin', 'update_themes' => 'theme' ); foreach ( $transients as $transient => $type ) { $transient = get_site_transient( $transient ); if ( empty( $transient->translations ) ) continue; foreach ( $transient->translations as $translation ) { $updates[] = (object) $translation; } } return $updates; } /** * Collect counts and UI strings for available updates * * @since 3.3.0 * * @return array */ function wp_get_update_data() { $counts = array( 'plugins' => 0, 'themes' => 0, 'wordpress' => 0, 'translations' => 0 ); if ( $plugins = current_user_can( 'update_plugins' ) ) { $update_plugins = get_site_transient( 'update_plugins' ); if ( ! empty( $update_plugins->response ) ) $counts['plugins'] = count( $update_plugins->response ); } if ( $themes = current_user_can( 'update_themes' ) ) { $update_themes = get_site_transient( 'update_themes' ); if ( ! empty( $update_themes->response ) ) $counts['themes'] = count( $update_themes->response ); } if ( ( $core = current_user_can( 'update_core' ) ) && function_exists( 'get_core_updates' ) ) { $update_wordpress = get_core_updates( array('dismissed' => false) ); if ( ! empty( $update_wordpress ) && ! in_array( $update_wordpress[0]->response, array('development', 'latest') ) && current_user_can('update_core') ) $counts['wordpress'] = 1; } if ( ( $core || $plugins || $themes ) && wp_get_translation_updates() ) $counts['translations'] = 1; $counts['total'] = $counts['plugins'] + $counts['themes'] + $counts['wordpress'] + $counts['translations']; $titles = array(); if ( $counts['wordpress'] ) $titles['wordpress'] = sprintf( __( '%d WordPress Update'), $counts['wordpress'] ); if ( $counts['plugins'] ) $titles['plugins'] = sprintf( _n( '%d Plugin Update', '%d Plugin Updates', $counts['plugins'] ), $counts['plugins'] ); if ( $counts['themes'] ) $titles['themes'] = sprintf( _n( '%d Theme Update', '%d Theme Updates', $counts['themes'] ), $counts['themes'] ); if ( $counts['translations'] ) $titles['translations'] = __( 'Translation Updates' ); $update_title = $titles ? esc_attr( implode( ', ', $titles ) ) : ''; $update_data = array( 'counts' => $counts, 'title' => $update_title ); /** * Filter the returned array of update data for plugins, themes, and WordPress core. * * @since 3.5.0 * * @param array $update_data { * Fetched update data. * * @type array $counts An array of counts for available plugin, theme, and WordPress updates. * @type string $update_title Titles of available updates. * } * @param array $titles An array of update counts and UI strings for available updates. */ return apply_filters( 'wp_get_update_data', $update_data, $titles ); } function _maybe_update_core() { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version $current = get_site_transient( 'update_core' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) && isset( $current->version_checked ) && $current->version_checked == $wp_version ) return; wp_version_check(); } /** * Check the last time plugins were run before checking plugin versions. * * This might have been backported to WordPress 2.6.1 for performance reasons. * This is used for the wp-admin to check only so often instead of every page * load. * * @since 2.7.0 * @access private */ function _maybe_update_plugins() { $current = get_site_transient( 'update_plugins' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) ) return; wp_update_plugins(); } /** * Check themes versions only after a duration of time. * * This is for performance reasons to make sure that on the theme version * checker is not run on every page load. * * @since 2.7.0 * @access private */ function _maybe_update_themes() { $current = get_site_transient( 'update_themes' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) ) return; wp_update_themes(); } /** * Schedule core, theme, and plugin update checks. * * @since 3.1.0 */ function wp_schedule_update_checks() { if ( !wp_next_scheduled('wp_version_check') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_version_check'); if ( !wp_next_scheduled('wp_update_plugins') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_update_plugins'); if ( !wp_next_scheduled('wp_update_themes') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_update_themes'); if ( ( wp_next_scheduled( 'wp_maybe_auto_update' ) > ( time() + HOUR_IN_SECONDS ) ) && ! defined('WP_INSTALLING') ) wp_clear_scheduled_hook( 'wp_maybe_auto_update' ); } if ( ( ! is_main_site() && ! is_network_admin() ) || ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) return; add_action( 'admin_init', '_maybe_update_core' ); add_action( 'wp_version_check', 'wp_version_check' ); add_action( 'upgrader_process_complete', 'wp_version_check', 10, 0 ); add_action( 'load-plugins.php', 'wp_update_plugins' ); add_action( 'load-update.php', 'wp_update_plugins' ); add_action( 'load-update-core.php', 'wp_update_plugins' ); add_action( 'admin_init', '_maybe_update_plugins' ); add_action( 'wp_update_plugins', 'wp_update_plugins' ); add_action( 'upgrader_process_complete', 'wp_update_plugins', 10, 0 ); add_action( 'load-themes.php', 'wp_update_themes' ); add_action( 'load-update.php', 'wp_update_themes' ); add_action( 'load-update-core.php', 'wp_update_themes' ); add_action( 'admin_init', '_maybe_update_themes' ); add_action( 'wp_update_themes', 'wp_update_themes' ); add_action( 'upgrader_process_complete', 'wp_update_themes', 10, 0 ); add_action( 'wp_maybe_auto_update', 'wp_maybe_auto_update' ); add_action('init', 'wp_schedule_update_checks'); Crisis de comunicación onlineSesiónDeControl.com
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Sobrevivir a una crisis online


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Carlos Guadián

Diplomado en gestión y administración pública y licenciado en Ciencias Políticas. Editor desde 2003 de K-Government. Coordino oGov, plataforma dedicada al Open Government. Actualmente parte del equipo de Autoritas Consulting.


Escrito el 18 de febrero de 2014 a las 5:13 | Clasificado en Libros

Una de las peores pesadillas en política son las crisis de comunicación online. Sobre todo por lo que toca a redes sociales, que es dónde más negatividad se genera.

Portada "Crisis de comunicación online"
Portada "Crisis de comunicación online"

En política siempre hay una crisis de comunicación latente. Por la gran cantidad de temas que trata un partido político, las circunstancias cambiantes de la actualidad y la imposibilidad de controlar o conocer las actividades de toda su militancia, un partido político -esté en el gobierno o en la oposición-, siempre se ve expuesto a multitud de posibles desencadenantes de una posible crisis, por lo que la mejor manera de enfrentarse a ella es habiendo realizado un buen trabajo previo.

En el mundo de la comunicación política en Internet hemos de enfrentarnos a unas normas diferentes a las que rigen en la comunicación tradicional. Las redes tienden a autogestionarse y se han dotado a sí mismas de unas normas y un lenguaje que, aunque parecidos al que se emplea en otros medios de comunicación, son completamente diferentes. Elementos como el embargo de notas de prensa, el “off the record” o el derecho a réplica o rectificación no existen en las redes. De la misma manera, hemos de ser muy conscientes de que la característica principal de este tipo de comunicación es que no es unidireccional (la gente nos responde) y que la iniciativa no siempre proviene de los emisores tradicionales de información (partidos, Gobierno, candidatos/as o medios de comunicación “tradicionales”).

Lo primero y lo fundamental, es conocer bien a fondo la estructura dentro de la cual nos movemos. Un partido político no es una empresa y gestiona relaciones humanas de poder, lo que hace que su funcionamiento y la percepción de éste sean absolutamente diferentes de las de cualquier otro actor colectivo en las redes, así que hemos de hacer un trabajo de documentación previo bastante concienzudo.

Crisis de Comunicación Online – Carlos Hidalgo

Hace unos días se ha liberado un e-book sobre gestión de crisis de comunicación online. Este libro electrónico, en el que he tenido la oportunidad de participar, lo han preparado Ana AldeaCarlos HidalgoEsteban MucientesJosé RodríguezCristina Juesas. El libro recopila, desde diferentes perspectivas, los distintos aspectos de una crisis de comunicación online y una serie de pautas para redactar un protocolo.

El libro está estructurado en dos partes: en la primera parte se recogen seis ejemplos reales que explican como se han solucionado problemas de reputación online en partidos políticosempresas, perfiles personales, en el mundo asociativo, en la administración pública o incluso para sectores económicos como el de la banca.

En la segunda parte se describen estrategias generales desde las que afrontar cualquier crisis comunicativa en entornos digitales, fruto de los ejemplos recogidos.

El libro es innovador al analizar las crisis comunicativas digitales desde una perspectiva amplia, como un fenómeno general, que no se circunscribe tan sólo a un ámbito específico. Esta perspectiva que intenta abarcar algo más que la particularidad de cada “sector” es el común denominador que puede ayudar a planificar y afrontar cualquier crisis de comunicación online.

El hecho de que se expliquen casos reales, que han vivido los autores y que han participado en su resolución, no sólo desde la perspectiva teórica, permite a los lectores encontrar consejos prácticos para afrontar sus propias crisis comunicativas digitales.

Esta Guía está disponible en PDF, ePub y mobi y os la podéis descargar de forma gratuita.

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