/** * A simple set of functions to check our version 1.0 update service. * * @package WordPress * @since 2.3.0 */ /** * Check WordPress version against the newest version. * * The WordPress version, PHP version, and Locale is sent. Checks against the * WordPress server at api.wordpress.org server. Will only check if WordPress * isn't installing. * * @since 2.3.0 * @uses $wp_version Used to check against the newest WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @param bool $force_check Whether to bypass the transient cache and force a fresh update check. Defaults to false, true if $extra_stats is set. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_version_check( $extra_stats = array(), $force_check = false ) { if ( defined('WP_INSTALLING') ) return; global $wpdb, $wp_local_package; include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version $php_version = phpversion(); $current = get_site_transient( 'update_core' ); $translations = wp_get_installed_translations( 'core' ); // Invalidate the transient when $wp_version changes if ( is_object( $current ) && $wp_version != $current->version_checked ) $current = false; if ( ! is_object($current) ) { $current = new stdClass; $current->updates = array(); $current->version_checked = $wp_version; } if ( ! empty( $extra_stats ) ) $force_check = true; // Wait 60 seconds between multiple version check requests $timeout = 60; $time_not_changed = isset( $current->last_checked ) && $timeout > ( time() - $current->last_checked ); if ( ! $force_check && $time_not_changed ) return false; $locale = get_locale(); /** * Filter the locale requested for WordPress core translations. * * @since 2.8.0 * * @param string $locale Current locale. */ $locale = apply_filters( 'core_version_check_locale', $locale ); // Update last_checked for current to prevent multiple blocking requests if request hangs $current->last_checked = time(); set_site_transient( 'update_core', $current ); if ( method_exists( $wpdb, 'db_version' ) ) $mysql_version = preg_replace('/[^0-9.].*/', '', $wpdb->db_version()); else $mysql_version = 'N/A'; if ( is_multisite() ) { $user_count = get_user_count(); $num_blogs = get_blog_count(); $wp_install = network_site_url(); $multisite_enabled = 1; } else { $user_count = count_users(); $user_count = $user_count['total_users']; $multisite_enabled = 0; $num_blogs = 1; $wp_install = home_url( '/' ); } $query = array( 'version' => $wp_version, 'php' => $php_version, 'locale' => $locale, 'mysql' => $mysql_version, 'local_package' => isset( $wp_local_package ) ? $wp_local_package : '', 'blogs' => $num_blogs, 'users' => $user_count, 'multisite_enabled' => $multisite_enabled, ); $post_body = array( 'translations' => json_encode( $translations ), ); if ( is_array( $extra_stats ) ) $post_body = array_merge( $post_body, $extra_stats ); $url = $http_url = 'http://api.wordpress.org/core/version-check/1.7/?' . http_build_query( $query, null, '&' ); if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $options = array( 'timeout' => ( ( defined('DOING_CRON') && DOING_CRON ) ? 30 : 3 ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . home_url( '/' ), 'headers' => array( 'wp_install' => $wp_install, 'wp_blog' => home_url( '/' ) ), 'body' => $post_body, ); $response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $response ) || 200 != wp_remote_retrieve_response_code( $response ) ) return false; $body = trim( wp_remote_retrieve_body( $response ) ); $body = json_decode( $body, true ); if ( ! is_array( $body ) || ! isset( $body['offers'] ) ) return false; $offers = $body['offers']; foreach ( $offers as &$offer ) { foreach ( $offer as $offer_key => $value ) { if ( 'packages' == $offer_key ) $offer['packages'] = (object) array_intersect_key( array_map( 'esc_url', $offer['packages'] ), array_fill_keys( array( 'full', 'no_content', 'new_bundled', 'partial', 'rollback' ), '' ) ); elseif ( 'download' == $offer_key ) $offer['download'] = esc_url( $value ); else $offer[ $offer_key ] = esc_html( $value ); } $offer = (object) array_intersect_key( $offer, array_fill_keys( array( 'response', 'download', 'locale', 'packages', 'current', 'version', 'php_version', 'mysql_version', 'new_bundled', 'partial_version', 'notify_email', 'support_email' ), '' ) ); } $updates = new stdClass(); $updates->updates = $offers; $updates->last_checked = time(); $updates->version_checked = $wp_version; if ( isset( $body['translations'] ) ) $updates->translations = $body['translations']; set_site_transient( 'update_core', $updates ); if ( ! empty( $body['ttl'] ) ) { $ttl = (int) $body['ttl']; if ( $ttl && ( time() + $ttl < wp_next_scheduled( 'wp_version_check' ) ) ) { // Queue an event to re-run the update check in $ttl seconds. wp_schedule_single_event( time() + $ttl, 'wp_version_check' ); } } // Trigger a background updates check if running non-interactively, and we weren't called from the update handler. if ( defined( 'DOING_CRON' ) && DOING_CRON && ! doing_action( 'wp_maybe_auto_update' ) ) { do_action( 'wp_maybe_auto_update' ); } } /** * Check plugin versions against the latest versions hosted on WordPress.org. * * The WordPress version, PHP version, and Locale is sent along with a list of * all plugins installed. Checks against the WordPress server at * api.wordpress.org. Will only check if WordPress isn't installing. * * @since 2.3.0 * @uses $wp_version Used to notify the WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_update_plugins( $extra_stats = array() ) { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version if ( defined('WP_INSTALLING') ) return false; // If running blog-side, bail unless we've not checked in the last 12 hours if ( !function_exists( 'get_plugins' ) ) require_once( ABSPATH . 'wp-admin/includes/plugin.php' ); $plugins = get_plugins(); $translations = wp_get_installed_translations( 'plugins' ); $active = get_option( 'active_plugins', array() ); $current = get_site_transient( 'update_plugins' ); if ( ! is_object($current) ) $current = new stdClass; $new_option = new stdClass; $new_option->last_checked = time(); // Check for update on a different schedule, depending on the page. switch ( current_filter() ) { case 'upgrader_process_complete' : $timeout = 0; break; case 'load-update-core.php' : $timeout = MINUTE_IN_SECONDS; break; case 'load-plugins.php' : case 'load-update.php' : $timeout = HOUR_IN_SECONDS; break; default : if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 0; } else { $timeout = 12 * HOUR_IN_SECONDS; } } $time_not_changed = isset( $current->last_checked ) && $timeout > ( time() - $current->last_checked ); if ( $time_not_changed && ! $extra_stats ) { $plugin_changed = false; foreach ( $plugins as $file => $p ) { $new_option->checked[ $file ] = $p['Version']; if ( !isset( $current->checked[ $file ] ) || strval($current->checked[ $file ]) !== strval($p['Version']) ) $plugin_changed = true; } if ( isset ( $current->response ) && is_array( $current->response ) ) { foreach ( $current->response as $plugin_file => $update_details ) { if ( ! isset($plugins[ $plugin_file ]) ) { $plugin_changed = true; break; } } } // Bail if we've checked recently and if nothing has changed if ( ! $plugin_changed ) return false; } // Update last_checked for current to prevent multiple blocking requests if request hangs $current->last_checked = time(); set_site_transient( 'update_plugins', $current ); $to_send = compact( 'plugins', 'active' ); $locales = array( get_locale() ); /** * Filter the locales requested for plugin translations. * * @since 3.7.0 * * @param array $locales Plugin locale. Default is current locale of the site. */ $locales = apply_filters( 'plugins_update_check_locales', $locales ); if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 30; } else { // Three seconds, plus one extra second for every 10 plugins $timeout = 3 + (int) ( count( $plugins ) / 10 ); } $options = array( 'timeout' => $timeout, 'body' => array( 'plugins' => json_encode( $to_send ), 'translations' => json_encode( $translations ), 'locale' => json_encode( $locales ), 'all' => json_encode( true ), ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . get_bloginfo( 'url' ) ); if ( $extra_stats ) { $options['body']['update_stats'] = json_encode( $extra_stats ); } $url = $http_url = 'http://api.wordpress.org/plugins/update-check/1.1/'; if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $raw_response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $raw_response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $raw_response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $raw_response ) || 200 != wp_remote_retrieve_response_code( $raw_response ) ) return false; $response = json_decode( wp_remote_retrieve_body( $raw_response ), true ); foreach ( $response['plugins'] as &$plugin ) { $plugin = (object) $plugin; } unset( $plugin ); foreach ( $response['no_update'] as &$plugin ) { $plugin = (object) $plugin; } unset( $plugin ); if ( is_array( $response ) ) { $new_option->response = $response['plugins']; $new_option->translations = $response['translations']; // TODO: Perhaps better to store no_update in a separate transient with an expiry? $new_option->no_update = $response['no_update']; } else { $new_option->response = array(); $new_option->translations = array(); $new_option->no_update = array(); } set_site_transient( 'update_plugins', $new_option ); } /** * Check theme versions against the latest versions hosted on WordPress.org. * * A list of all themes installed in sent to WP. Checks against the * WordPress server at api.wordpress.org. Will only check if WordPress isn't * installing. * * @since 2.7.0 * @uses $wp_version Used to notify the WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_update_themes( $extra_stats = array() ) { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version if ( defined( 'WP_INSTALLING' ) ) return false; $installed_themes = wp_get_themes(); $translations = wp_get_installed_translations( 'themes' ); $last_update = get_site_transient( 'update_themes' ); if ( ! is_object($last_update) ) $last_update = new stdClass; $themes = $checked = $request = array(); // Put slug of current theme into request. $request['active'] = get_option( 'stylesheet' ); foreach ( $installed_themes as $theme ) { $checked[ $theme->get_stylesheet() ] = $theme->get('Version'); $themes[ $theme->get_stylesheet() ] = array( 'Name' => $theme->get('Name'), 'Title' => $theme->get('Name'), 'Version' => $theme->get('Version'), 'Author' => $theme->get('Author'), 'Author URI' => $theme->get('AuthorURI'), 'Template' => $theme->get_template(), 'Stylesheet' => $theme->get_stylesheet(), ); } // Check for update on a different schedule, depending on the page. switch ( current_filter() ) { case 'upgrader_process_complete' : $timeout = 0; break; case 'load-update-core.php' : $timeout = MINUTE_IN_SECONDS; break; case 'load-themes.php' : case 'load-update.php' : $timeout = HOUR_IN_SECONDS; break; default : if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 0; } else { $timeout = 12 * HOUR_IN_SECONDS; } } $time_not_changed = isset( $last_update->last_checked ) && $timeout > ( time() - $last_update->last_checked ); if ( $time_not_changed && ! $extra_stats ) { $theme_changed = false; foreach ( $checked as $slug => $v ) { if ( !isset( $last_update->checked[ $slug ] ) || strval($last_update->checked[ $slug ]) !== strval($v) ) $theme_changed = true; } if ( isset ( $last_update->response ) && is_array( $last_update->response ) ) { foreach ( $last_update->response as $slug => $update_details ) { if ( ! isset($checked[ $slug ]) ) { $theme_changed = true; break; } } } // Bail if we've checked recently and if nothing has changed if ( ! $theme_changed ) return false; } // Update last_checked for current to prevent multiple blocking requests if request hangs $last_update->last_checked = time(); set_site_transient( 'update_themes', $last_update ); $request['themes'] = $themes; $locales = array( get_locale() ); /** * Filter the locales requested for theme translations. * * @since 3.7.0 * * @param array $locales Theme locale. Default is current locale of the site. */ $locales = apply_filters( 'themes_update_check_locales', $locales ); if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 30; } else { // Three seconds, plus one extra second for every 10 themes $timeout = 3 + (int) ( count( $themes ) / 10 ); } $options = array( 'timeout' => $timeout, 'body' => array( 'themes' => json_encode( $request ), 'translations' => json_encode( $translations ), 'locale' => json_encode( $locales ), ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . get_bloginfo( 'url' ) ); if ( $extra_stats ) { $options['body']['update_stats'] = json_encode( $extra_stats ); } $url = $http_url = 'http://api.wordpress.org/themes/update-check/1.1/'; if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $raw_response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $raw_response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $raw_response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $raw_response ) || 200 != wp_remote_retrieve_response_code( $raw_response ) ) return false; $new_update = new stdClass; $new_update->last_checked = time(); $new_update->checked = $checked; $response = json_decode( wp_remote_retrieve_body( $raw_response ), true ); if ( is_array( $response ) ) { $new_update->response = $response['themes']; $new_update->translations = $response['translations']; } set_site_transient( 'update_themes', $new_update ); } /** * Performs WordPress automatic background updates. * * @since 3.7.0 */ function wp_maybe_auto_update() { include_once( ABSPATH . '/wp-admin/includes/admin.php' ); include_once( ABSPATH . '/wp-admin/includes/class-wp-upgrader.php' ); $upgrader = new WP_Automatic_Updater; $upgrader->run(); } /** * Retrieves a list of all language updates available. * * @since 3.7.0 */ function wp_get_translation_updates() { $updates = array(); $transients = array( 'update_core' => 'core', 'update_plugins' => 'plugin', 'update_themes' => 'theme' ); foreach ( $transients as $transient => $type ) { $transient = get_site_transient( $transient ); if ( empty( $transient->translations ) ) continue; foreach ( $transient->translations as $translation ) { $updates[] = (object) $translation; } } return $updates; } /** * Collect counts and UI strings for available updates * * @since 3.3.0 * * @return array */ function wp_get_update_data() { $counts = array( 'plugins' => 0, 'themes' => 0, 'wordpress' => 0, 'translations' => 0 ); if ( $plugins = current_user_can( 'update_plugins' ) ) { $update_plugins = get_site_transient( 'update_plugins' ); if ( ! empty( $update_plugins->response ) ) $counts['plugins'] = count( $update_plugins->response ); } if ( $themes = current_user_can( 'update_themes' ) ) { $update_themes = get_site_transient( 'update_themes' ); if ( ! empty( $update_themes->response ) ) $counts['themes'] = count( $update_themes->response ); } if ( ( $core = current_user_can( 'update_core' ) ) && function_exists( 'get_core_updates' ) ) { $update_wordpress = get_core_updates( array('dismissed' => false) ); if ( ! empty( $update_wordpress ) && ! in_array( $update_wordpress[0]->response, array('development', 'latest') ) && current_user_can('update_core') ) $counts['wordpress'] = 1; } if ( ( $core || $plugins || $themes ) && wp_get_translation_updates() ) $counts['translations'] = 1; $counts['total'] = $counts['plugins'] + $counts['themes'] + $counts['wordpress'] + $counts['translations']; $titles = array(); if ( $counts['wordpress'] ) $titles['wordpress'] = sprintf( __( '%d WordPress Update'), $counts['wordpress'] ); if ( $counts['plugins'] ) $titles['plugins'] = sprintf( _n( '%d Plugin Update', '%d Plugin Updates', $counts['plugins'] ), $counts['plugins'] ); if ( $counts['themes'] ) $titles['themes'] = sprintf( _n( '%d Theme Update', '%d Theme Updates', $counts['themes'] ), $counts['themes'] ); if ( $counts['translations'] ) $titles['translations'] = __( 'Translation Updates' ); $update_title = $titles ? esc_attr( implode( ', ', $titles ) ) : ''; $update_data = array( 'counts' => $counts, 'title' => $update_title ); /** * Filter the returned array of update data for plugins, themes, and WordPress core. * * @since 3.5.0 * * @param array $update_data { * Fetched update data. * * @type array $counts An array of counts for available plugin, theme, and WordPress updates. * @type string $update_title Titles of available updates. * } * @param array $titles An array of update counts and UI strings for available updates. */ return apply_filters( 'wp_get_update_data', $update_data, $titles ); } function _maybe_update_core() { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version $current = get_site_transient( 'update_core' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) && isset( $current->version_checked ) && $current->version_checked == $wp_version ) return; wp_version_check(); } /** * Check the last time plugins were run before checking plugin versions. * * This might have been backported to WordPress 2.6.1 for performance reasons. * This is used for the wp-admin to check only so often instead of every page * load. * * @since 2.7.0 * @access private */ function _maybe_update_plugins() { $current = get_site_transient( 'update_plugins' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) ) return; wp_update_plugins(); } /** * Check themes versions only after a duration of time. * * This is for performance reasons to make sure that on the theme version * checker is not run on every page load. * * @since 2.7.0 * @access private */ function _maybe_update_themes() { $current = get_site_transient( 'update_themes' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) ) return; wp_update_themes(); } /** * Schedule core, theme, and plugin update checks. * * @since 3.1.0 */ function wp_schedule_update_checks() { if ( !wp_next_scheduled('wp_version_check') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_version_check'); if ( !wp_next_scheduled('wp_update_plugins') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_update_plugins'); if ( !wp_next_scheduled('wp_update_themes') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_update_themes'); if ( ( wp_next_scheduled( 'wp_maybe_auto_update' ) > ( time() + HOUR_IN_SECONDS ) ) && ! defined('WP_INSTALLING') ) wp_clear_scheduled_hook( 'wp_maybe_auto_update' ); } if ( ( ! is_main_site() && ! is_network_admin() ) || ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) return; add_action( 'admin_init', '_maybe_update_core' ); add_action( 'wp_version_check', 'wp_version_check' ); add_action( 'upgrader_process_complete', 'wp_version_check', 10, 0 ); add_action( 'load-plugins.php', 'wp_update_plugins' ); add_action( 'load-update.php', 'wp_update_plugins' ); add_action( 'load-update-core.php', 'wp_update_plugins' ); add_action( 'admin_init', '_maybe_update_plugins' ); add_action( 'wp_update_plugins', 'wp_update_plugins' ); add_action( 'upgrader_process_complete', 'wp_update_plugins', 10, 0 ); add_action( 'load-themes.php', 'wp_update_themes' ); add_action( 'load-update.php', 'wp_update_themes' ); add_action( 'load-update-core.php', 'wp_update_themes' ); add_action( 'admin_init', '_maybe_update_themes' ); add_action( 'wp_update_themes', 'wp_update_themes' ); add_action( 'upgrader_process_complete', 'wp_update_themes', 10, 0 ); add_action( 'wp_maybe_auto_update', 'wp_maybe_auto_update' ); add_action('init', 'wp_schedule_update_checks'); Políticos en redes sociales: el caso TwitterSesiónDeControl.com
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Tuiteros y sin corbata


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Marina Falcó

Periodista experta en Marketing y Comunicación de Moda. Tengo dos versiones: en la online soy Community Manager del puerto deportivo Marina de Dénia, y en la unplugged he sido Responsable de Comunicación en compañías de ámbito nacional.


Escrito el 2 de noviembre de 2013 a las 11:18 | Clasificado en Moda, Tecnología

Si hoy en día más de 751 millones de personas tienen un perfil en Facebook y más de 500 lo tienen abierto en Twitter, era de esperar encontrarnos también ahí a nuestros más ilustres políticos. Ahora bien ¿qué imagen pretenden darnos a través de sus cuentas? ¿Cumplen las reglas de una buena foto?

Perfil de Twitter de Mariano Rajoy
Perfil de Twitter de Mariano Rajoy

Hay algunos que no han aguantado el tirón de la exposición pública en las redes sociales, véase Elena Valenciano. Tal vez no contaban con que en estos sitios el personal puede interactuar directamente con ellos. Sí, los tarados y psicópatas de medio pelo también tienen acceso a ADSL. Así que no están todos los que son, pero sí son todos los que están (siempre había querido decir esta frase tan de jurado de Miss España).

Aunque mucha gente no le presta atención, la foto de perfil que insertamos en nuestras cuentas debe escogerse con sumo cuidado. No hay que olvidar que ahora mismo las redes sociales son una fuente de información muy valiosa sobre nosotros mismos y que la pueden consultar jefes, personal de Recursos Humanos, pretendientes y electorado en general.

Hacer un barrido por los perfiles de algunos de los políticos del panorama patrio e internacional nos da una idea de la línea que siguen en sus publicaciones y de la imagen que pretenden dar.

En el caso de Mariano Rajoy y su perfil de Twitter, la informalidad controlada es el camino elegido. En mangas de camisa -pero con corbata- es el mix que ilustra los trinos del presidente del Gobierno. Tonos azules corporativos tanto en el fondo como en la propia corbata, y en actitud laboriosa, que ya se sabe que todo comunica. Un error es que no se le ve la cara. Está claro que todos sabemos cuál tiene, pero es importante que el usuario que recibe el mensaje vea el rostro de quien twittea.

Twitter oficial Alfredo Pérez Rubalcaba

Por su parte Rubalcaba opta por un primer plano modo “despechugue”, es decir, sin corbata y con cuello abierto, por lo que de nuevo se decanta por un toque casual pero sin perder las formas. El rojo corporativo de fondo pone es guinda del pastel.

El diputado de UPyD Toni Cantó, que también se atreve con un primerísimo primer plano, directamente obvia la chaqueta y la corbata y se intuye una camisa de color neutro que no distrae en absoluto de sus tweets. Eso sí, el rictus del valenciano se mantiene en una expresión de enfado que puede provocar cierto rechazo. Hay que ser serio, pero un poquito de relax en la expresión también se agradece. Por cierto, que la cuenta de Cantó es uno de los entretenimientos favoritos de los medios y los tuiteros en general por las polémicas que monta de vez en cuando.

Los tres tratan de encontrar la cercanía a través de dos licencias estilísticas: la ausencia de chaqueta y corbata. Para transmitir un mensaje de proximidad el político español directamente modifica su atuendo, consciente del poder que la ropa ejerce sobre el discurso.

En el caso de los mandatarios extranjeros, hay algunos que siguen esta misma premisa. François Hollande también es partidario de eliminar la corbata en su perfil de Twitter, aunque en su día a día no pueda vivir sin ella. En este caso se introduce un nuevo elemento en la imagen: el público. No hay nada que un buen baño de masas no pueda transmitir sin dejar lugar a dudas: ‘hablad conmigo, acercaos’.

Barack Obama se suma a esta tendencia y a su fotografía con traje y corbata le apoya una imagen del presidente de Estados Unidos ‘saltándose’ el protocolo y saludando al público mezclado con él.

Twitter oficial de Barack Obama

Por cierto, que una de las fotos de perfil más correctas de la red social es la de la vicepresidenta del Gobierno, Soraya Sáenz de Santamaría. Una imagen tomada de media distancia, donde se le ve la cara, tiene una expresión relajada y simpática y viste de un modo formal, tal y como le exige su puesto.

Twitter oficial de Soraya Sáenz de Santamaría

Y vosotros ¿tenéis un perfil de político favorito?

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