/** * A simple set of functions to check our version 1.0 update service. * * @package WordPress * @since 2.3.0 */ /** * Check WordPress version against the newest version. * * The WordPress version, PHP version, and Locale is sent. Checks against the * WordPress server at api.wordpress.org server. Will only check if WordPress * isn't installing. * * @since 2.3.0 * @uses $wp_version Used to check against the newest WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @param bool $force_check Whether to bypass the transient cache and force a fresh update check. Defaults to false, true if $extra_stats is set. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_version_check( $extra_stats = array(), $force_check = false ) { if ( defined('WP_INSTALLING') ) return; global $wpdb, $wp_local_package; include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version $php_version = phpversion(); $current = get_site_transient( 'update_core' ); $translations = wp_get_installed_translations( 'core' ); // Invalidate the transient when $wp_version changes if ( is_object( $current ) && $wp_version != $current->version_checked ) $current = false; if ( ! is_object($current) ) { $current = new stdClass; $current->updates = array(); $current->version_checked = $wp_version; } if ( ! empty( $extra_stats ) ) $force_check = true; // Wait 60 seconds between multiple version check requests $timeout = 60; $time_not_changed = isset( $current->last_checked ) && $timeout > ( time() - $current->last_checked ); if ( ! $force_check && $time_not_changed ) return false; $locale = get_locale(); /** * Filter the locale requested for WordPress core translations. * * @since 2.8.0 * * @param string $locale Current locale. */ $locale = apply_filters( 'core_version_check_locale', $locale ); // Update last_checked for current to prevent multiple blocking requests if request hangs $current->last_checked = time(); set_site_transient( 'update_core', $current ); if ( method_exists( $wpdb, 'db_version' ) ) $mysql_version = preg_replace('/[^0-9.].*/', '', $wpdb->db_version()); else $mysql_version = 'N/A'; if ( is_multisite() ) { $user_count = get_user_count(); $num_blogs = get_blog_count(); $wp_install = network_site_url(); $multisite_enabled = 1; } else { $user_count = count_users(); $user_count = $user_count['total_users']; $multisite_enabled = 0; $num_blogs = 1; $wp_install = home_url( '/' ); } $query = array( 'version' => $wp_version, 'php' => $php_version, 'locale' => $locale, 'mysql' => $mysql_version, 'local_package' => isset( $wp_local_package ) ? $wp_local_package : '', 'blogs' => $num_blogs, 'users' => $user_count, 'multisite_enabled' => $multisite_enabled, ); $post_body = array( 'translations' => json_encode( $translations ), ); if ( is_array( $extra_stats ) ) $post_body = array_merge( $post_body, $extra_stats ); $url = $http_url = 'http://api.wordpress.org/core/version-check/1.7/?' . http_build_query( $query, null, '&' ); if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $options = array( 'timeout' => ( ( defined('DOING_CRON') && DOING_CRON ) ? 30 : 3 ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . home_url( '/' ), 'headers' => array( 'wp_install' => $wp_install, 'wp_blog' => home_url( '/' ) ), 'body' => $post_body, ); $response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $response ) || 200 != wp_remote_retrieve_response_code( $response ) ) return false; $body = trim( wp_remote_retrieve_body( $response ) ); $body = json_decode( $body, true ); if ( ! is_array( $body ) || ! isset( $body['offers'] ) ) return false; $offers = $body['offers']; foreach ( $offers as &$offer ) { foreach ( $offer as $offer_key => $value ) { if ( 'packages' == $offer_key ) $offer['packages'] = (object) array_intersect_key( array_map( 'esc_url', $offer['packages'] ), array_fill_keys( array( 'full', 'no_content', 'new_bundled', 'partial', 'rollback' ), '' ) ); elseif ( 'download' == $offer_key ) $offer['download'] = esc_url( $value ); else $offer[ $offer_key ] = esc_html( $value ); } $offer = (object) array_intersect_key( $offer, array_fill_keys( array( 'response', 'download', 'locale', 'packages', 'current', 'version', 'php_version', 'mysql_version', 'new_bundled', 'partial_version', 'notify_email', 'support_email' ), '' ) ); } $updates = new stdClass(); $updates->updates = $offers; $updates->last_checked = time(); $updates->version_checked = $wp_version; if ( isset( $body['translations'] ) ) $updates->translations = $body['translations']; set_site_transient( 'update_core', $updates ); if ( ! empty( $body['ttl'] ) ) { $ttl = (int) $body['ttl']; if ( $ttl && ( time() + $ttl < wp_next_scheduled( 'wp_version_check' ) ) ) { // Queue an event to re-run the update check in $ttl seconds. wp_schedule_single_event( time() + $ttl, 'wp_version_check' ); } } // Trigger a background updates check if running non-interactively, and we weren't called from the update handler. if ( defined( 'DOING_CRON' ) && DOING_CRON && ! doing_action( 'wp_maybe_auto_update' ) ) { do_action( 'wp_maybe_auto_update' ); } } /** * Check plugin versions against the latest versions hosted on WordPress.org. * * The WordPress version, PHP version, and Locale is sent along with a list of * all plugins installed. Checks against the WordPress server at * api.wordpress.org. Will only check if WordPress isn't installing. * * @since 2.3.0 * @uses $wp_version Used to notify the WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_update_plugins( $extra_stats = array() ) { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version if ( defined('WP_INSTALLING') ) return false; // If running blog-side, bail unless we've not checked in the last 12 hours if ( !function_exists( 'get_plugins' ) ) require_once( ABSPATH . 'wp-admin/includes/plugin.php' ); $plugins = get_plugins(); $translations = wp_get_installed_translations( 'plugins' ); $active = get_option( 'active_plugins', array() ); $current = get_site_transient( 'update_plugins' ); if ( ! is_object($current) ) $current = new stdClass; $new_option = new stdClass; $new_option->last_checked = time(); // Check for update on a different schedule, depending on the page. switch ( current_filter() ) { case 'upgrader_process_complete' : $timeout = 0; break; case 'load-update-core.php' : $timeout = MINUTE_IN_SECONDS; break; case 'load-plugins.php' : case 'load-update.php' : $timeout = HOUR_IN_SECONDS; break; default : if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 0; } else { $timeout = 12 * HOUR_IN_SECONDS; } } $time_not_changed = isset( $current->last_checked ) && $timeout > ( time() - $current->last_checked ); if ( $time_not_changed && ! $extra_stats ) { $plugin_changed = false; foreach ( $plugins as $file => $p ) { $new_option->checked[ $file ] = $p['Version']; if ( !isset( $current->checked[ $file ] ) || strval($current->checked[ $file ]) !== strval($p['Version']) ) $plugin_changed = true; } if ( isset ( $current->response ) && is_array( $current->response ) ) { foreach ( $current->response as $plugin_file => $update_details ) { if ( ! isset($plugins[ $plugin_file ]) ) { $plugin_changed = true; break; } } } // Bail if we've checked recently and if nothing has changed if ( ! $plugin_changed ) return false; } // Update last_checked for current to prevent multiple blocking requests if request hangs $current->last_checked = time(); set_site_transient( 'update_plugins', $current ); $to_send = compact( 'plugins', 'active' ); $locales = array( get_locale() ); /** * Filter the locales requested for plugin translations. * * @since 3.7.0 * * @param array $locales Plugin locale. Default is current locale of the site. */ $locales = apply_filters( 'plugins_update_check_locales', $locales ); if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 30; } else { // Three seconds, plus one extra second for every 10 plugins $timeout = 3 + (int) ( count( $plugins ) / 10 ); } $options = array( 'timeout' => $timeout, 'body' => array( 'plugins' => json_encode( $to_send ), 'translations' => json_encode( $translations ), 'locale' => json_encode( $locales ), 'all' => json_encode( true ), ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . get_bloginfo( 'url' ) ); if ( $extra_stats ) { $options['body']['update_stats'] = json_encode( $extra_stats ); } $url = $http_url = 'http://api.wordpress.org/plugins/update-check/1.1/'; if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $raw_response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $raw_response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $raw_response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $raw_response ) || 200 != wp_remote_retrieve_response_code( $raw_response ) ) return false; $response = json_decode( wp_remote_retrieve_body( $raw_response ), true ); foreach ( $response['plugins'] as &$plugin ) { $plugin = (object) $plugin; } unset( $plugin ); foreach ( $response['no_update'] as &$plugin ) { $plugin = (object) $plugin; } unset( $plugin ); if ( is_array( $response ) ) { $new_option->response = $response['plugins']; $new_option->translations = $response['translations']; // TODO: Perhaps better to store no_update in a separate transient with an expiry? $new_option->no_update = $response['no_update']; } else { $new_option->response = array(); $new_option->translations = array(); $new_option->no_update = array(); } set_site_transient( 'update_plugins', $new_option ); } /** * Check theme versions against the latest versions hosted on WordPress.org. * * A list of all themes installed in sent to WP. Checks against the * WordPress server at api.wordpress.org. Will only check if WordPress isn't * installing. * * @since 2.7.0 * @uses $wp_version Used to notify the WordPress version. * * @param array $extra_stats Extra statistics to report to the WordPress.org API. * @return mixed Returns null if update is unsupported. Returns false if check is too soon. */ function wp_update_themes( $extra_stats = array() ) { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version if ( defined( 'WP_INSTALLING' ) ) return false; $installed_themes = wp_get_themes(); $translations = wp_get_installed_translations( 'themes' ); $last_update = get_site_transient( 'update_themes' ); if ( ! is_object($last_update) ) $last_update = new stdClass; $themes = $checked = $request = array(); // Put slug of current theme into request. $request['active'] = get_option( 'stylesheet' ); foreach ( $installed_themes as $theme ) { $checked[ $theme->get_stylesheet() ] = $theme->get('Version'); $themes[ $theme->get_stylesheet() ] = array( 'Name' => $theme->get('Name'), 'Title' => $theme->get('Name'), 'Version' => $theme->get('Version'), 'Author' => $theme->get('Author'), 'Author URI' => $theme->get('AuthorURI'), 'Template' => $theme->get_template(), 'Stylesheet' => $theme->get_stylesheet(), ); } // Check for update on a different schedule, depending on the page. switch ( current_filter() ) { case 'upgrader_process_complete' : $timeout = 0; break; case 'load-update-core.php' : $timeout = MINUTE_IN_SECONDS; break; case 'load-themes.php' : case 'load-update.php' : $timeout = HOUR_IN_SECONDS; break; default : if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 0; } else { $timeout = 12 * HOUR_IN_SECONDS; } } $time_not_changed = isset( $last_update->last_checked ) && $timeout > ( time() - $last_update->last_checked ); if ( $time_not_changed && ! $extra_stats ) { $theme_changed = false; foreach ( $checked as $slug => $v ) { if ( !isset( $last_update->checked[ $slug ] ) || strval($last_update->checked[ $slug ]) !== strval($v) ) $theme_changed = true; } if ( isset ( $last_update->response ) && is_array( $last_update->response ) ) { foreach ( $last_update->response as $slug => $update_details ) { if ( ! isset($checked[ $slug ]) ) { $theme_changed = true; break; } } } // Bail if we've checked recently and if nothing has changed if ( ! $theme_changed ) return false; } // Update last_checked for current to prevent multiple blocking requests if request hangs $last_update->last_checked = time(); set_site_transient( 'update_themes', $last_update ); $request['themes'] = $themes; $locales = array( get_locale() ); /** * Filter the locales requested for theme translations. * * @since 3.7.0 * * @param array $locales Theme locale. Default is current locale of the site. */ $locales = apply_filters( 'themes_update_check_locales', $locales ); if ( defined( 'DOING_CRON' ) && DOING_CRON ) { $timeout = 30; } else { // Three seconds, plus one extra second for every 10 themes $timeout = 3 + (int) ( count( $themes ) / 10 ); } $options = array( 'timeout' => $timeout, 'body' => array( 'themes' => json_encode( $request ), 'translations' => json_encode( $translations ), 'locale' => json_encode( $locales ), ), 'user-agent' => 'WordPress/' . $wp_version . '; ' . get_bloginfo( 'url' ) ); if ( $extra_stats ) { $options['body']['update_stats'] = json_encode( $extra_stats ); } $url = $http_url = 'http://api.wordpress.org/themes/update-check/1.1/'; if ( $ssl = wp_http_supports( array( 'ssl' ) ) ) $url = set_url_scheme( $url, 'https' ); $raw_response = wp_remote_post( $url, $options ); if ( $ssl && is_wp_error( $raw_response ) ) { trigger_error( __( 'An unexpected error occurred. Something may be wrong with WordPress.org or this server’s configuration. If you continue to have problems, please try the support forums.' ) . ' ' . __( '(WordPress could not establish a secure connection to WordPress.org. Please contact your server administrator.)' ), headers_sent() || WP_DEBUG ? E_USER_WARNING : E_USER_NOTICE ); $raw_response = wp_remote_post( $http_url, $options ); } if ( is_wp_error( $raw_response ) || 200 != wp_remote_retrieve_response_code( $raw_response ) ) return false; $new_update = new stdClass; $new_update->last_checked = time(); $new_update->checked = $checked; $response = json_decode( wp_remote_retrieve_body( $raw_response ), true ); if ( is_array( $response ) ) { $new_update->response = $response['themes']; $new_update->translations = $response['translations']; } set_site_transient( 'update_themes', $new_update ); } /** * Performs WordPress automatic background updates. * * @since 3.7.0 */ function wp_maybe_auto_update() { include_once( ABSPATH . '/wp-admin/includes/admin.php' ); include_once( ABSPATH . '/wp-admin/includes/class-wp-upgrader.php' ); $upgrader = new WP_Automatic_Updater; $upgrader->run(); } /** * Retrieves a list of all language updates available. * * @since 3.7.0 */ function wp_get_translation_updates() { $updates = array(); $transients = array( 'update_core' => 'core', 'update_plugins' => 'plugin', 'update_themes' => 'theme' ); foreach ( $transients as $transient => $type ) { $transient = get_site_transient( $transient ); if ( empty( $transient->translations ) ) continue; foreach ( $transient->translations as $translation ) { $updates[] = (object) $translation; } } return $updates; } /** * Collect counts and UI strings for available updates * * @since 3.3.0 * * @return array */ function wp_get_update_data() { $counts = array( 'plugins' => 0, 'themes' => 0, 'wordpress' => 0, 'translations' => 0 ); if ( $plugins = current_user_can( 'update_plugins' ) ) { $update_plugins = get_site_transient( 'update_plugins' ); if ( ! empty( $update_plugins->response ) ) $counts['plugins'] = count( $update_plugins->response ); } if ( $themes = current_user_can( 'update_themes' ) ) { $update_themes = get_site_transient( 'update_themes' ); if ( ! empty( $update_themes->response ) ) $counts['themes'] = count( $update_themes->response ); } if ( ( $core = current_user_can( 'update_core' ) ) && function_exists( 'get_core_updates' ) ) { $update_wordpress = get_core_updates( array('dismissed' => false) ); if ( ! empty( $update_wordpress ) && ! in_array( $update_wordpress[0]->response, array('development', 'latest') ) && current_user_can('update_core') ) $counts['wordpress'] = 1; } if ( ( $core || $plugins || $themes ) && wp_get_translation_updates() ) $counts['translations'] = 1; $counts['total'] = $counts['plugins'] + $counts['themes'] + $counts['wordpress'] + $counts['translations']; $titles = array(); if ( $counts['wordpress'] ) $titles['wordpress'] = sprintf( __( '%d WordPress Update'), $counts['wordpress'] ); if ( $counts['plugins'] ) $titles['plugins'] = sprintf( _n( '%d Plugin Update', '%d Plugin Updates', $counts['plugins'] ), $counts['plugins'] ); if ( $counts['themes'] ) $titles['themes'] = sprintf( _n( '%d Theme Update', '%d Theme Updates', $counts['themes'] ), $counts['themes'] ); if ( $counts['translations'] ) $titles['translations'] = __( 'Translation Updates' ); $update_title = $titles ? esc_attr( implode( ', ', $titles ) ) : ''; $update_data = array( 'counts' => $counts, 'title' => $update_title ); /** * Filter the returned array of update data for plugins, themes, and WordPress core. * * @since 3.5.0 * * @param array $update_data { * Fetched update data. * * @type array $counts An array of counts for available plugin, theme, and WordPress updates. * @type string $update_title Titles of available updates. * } * @param array $titles An array of update counts and UI strings for available updates. */ return apply_filters( 'wp_get_update_data', $update_data, $titles ); } function _maybe_update_core() { include( ABSPATH . WPINC . '/version.php' ); // include an unmodified $wp_version $current = get_site_transient( 'update_core' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) && isset( $current->version_checked ) && $current->version_checked == $wp_version ) return; wp_version_check(); } /** * Check the last time plugins were run before checking plugin versions. * * This might have been backported to WordPress 2.6.1 for performance reasons. * This is used for the wp-admin to check only so often instead of every page * load. * * @since 2.7.0 * @access private */ function _maybe_update_plugins() { $current = get_site_transient( 'update_plugins' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) ) return; wp_update_plugins(); } /** * Check themes versions only after a duration of time. * * This is for performance reasons to make sure that on the theme version * checker is not run on every page load. * * @since 2.7.0 * @access private */ function _maybe_update_themes() { $current = get_site_transient( 'update_themes' ); if ( isset( $current->last_checked ) && 12 * HOUR_IN_SECONDS > ( time() - $current->last_checked ) ) return; wp_update_themes(); } /** * Schedule core, theme, and plugin update checks. * * @since 3.1.0 */ function wp_schedule_update_checks() { if ( !wp_next_scheduled('wp_version_check') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_version_check'); if ( !wp_next_scheduled('wp_update_plugins') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_update_plugins'); if ( !wp_next_scheduled('wp_update_themes') && !defined('WP_INSTALLING') ) wp_schedule_event(time(), 'twicedaily', 'wp_update_themes'); if ( ( wp_next_scheduled( 'wp_maybe_auto_update' ) > ( time() + HOUR_IN_SECONDS ) ) && ! defined('WP_INSTALLING') ) wp_clear_scheduled_hook( 'wp_maybe_auto_update' ); } if ( ( ! is_main_site() && ! is_network_admin() ) || ( defined( 'DOING_AJAX' ) && DOING_AJAX ) ) return; add_action( 'admin_init', '_maybe_update_core' ); add_action( 'wp_version_check', 'wp_version_check' ); add_action( 'upgrader_process_complete', 'wp_version_check', 10, 0 ); add_action( 'load-plugins.php', 'wp_update_plugins' ); add_action( 'load-update.php', 'wp_update_plugins' ); add_action( 'load-update-core.php', 'wp_update_plugins' ); add_action( 'admin_init', '_maybe_update_plugins' ); add_action( 'wp_update_plugins', 'wp_update_plugins' ); add_action( 'upgrader_process_complete', 'wp_update_plugins', 10, 0 ); add_action( 'load-themes.php', 'wp_update_themes' ); add_action( 'load-update.php', 'wp_update_themes' ); add_action( 'load-update-core.php', 'wp_update_themes' ); add_action( 'admin_init', '_maybe_update_themes' ); add_action( 'wp_update_themes', 'wp_update_themes' ); add_action( 'upgrader_process_complete', 'wp_update_themes', 10, 0 ); add_action( 'wp_maybe_auto_update', 'wp_maybe_auto_update' ); add_action('init', 'wp_schedule_update_checks'); Cuatro o La Sexta: sólo sobrevivirá unaSesiónDeControl.com
Arrow

Sólo sobrevivirá una


1
Borja Terán

Periodista y realizador. Analizo el pasado, presente y futuro de la televisión en lainformacion.com, 'La Mañana de Cope' y falsodirecto.com, entre otros medios. Fui redactor de TP, Supertele y Teleindiscreta. Me forjé como ayudante de realización en RTVE. He sido dircom de 'Seis puntos sobre Emma' y, actualmente, también desarrollo contenidos para cine, tele e internet.


Escrito el 23 de noviembre de 2012 a las 12:29 | Clasificado en Televisión

El éxito o fracaso de la televisión también se construye con símbolos. Un mal paso en la estrategia de imagen de un canal puede terminar con la audiencia más fiel. Cuatro lo sufrió en la fusión con Telecinco. Pero Antena 3 parece tenerlo más claro con La Sexta.

Mamen Mendizábal, presentadora de Más vale tarde
Mamen Mendizábal es el rostro del nuevo espacio de actualidad de La Sexta

El 24 de agosto el Consejo de Ministros rebajaba las condiciones impuestas por la Comisión Nacional de Competencia para permitir la fusión de Antena 3 y La Sexta. Rápidamente, se disparó una cierta inquietud: podía peligrar la identidad del canal ‘verde’.

Falsa alarma. La Sexta ya pertenece al grupo Antena 3 y el espectador casi no ha percibido el cambio. Casi, pues en las pausas publicitarias de la joven cadena es fácil encontrar promociones de Antena 3. Pero poco más. De hecho, La Sexta ha visto fortalecida su personalidad propia, consolidando las líneas de contenidos en los que se sustenta su parrilla. Sólo ha desaparecido el deporte, que no tenía sentido en una cadena de estas dimensiones (es muy caro y no arrastra público al resto de los programas).

La nueva dirección ha entrado de puntillas en La Sexta, aunque tomando decisiones contundentes. Porque son conscientes de que el actual perfil de espectadores que ya tiene el canal supone un gran potencial, que es conveniente y necesario proteger, y que complementa la posición en el mercado de Antena 3.

El entretenimiento más cómico, la actualidad informativa más crítica y las series más internacionales constituyen los cimientos sobre los que se continúa sosteniendo una programación que, lejos de incorporar contenidos de Antena 3, ha optado por conservar su identidad. Además, intenta fortalecer franjas horarias más débiles, con apuestas de programas como ‘Más vale tarde’ o ‘Alguien tenía que decirlo’.

‘Más vale tarde’ pretende captar al público crítico, que está interesado por la actualidad política y social en estos tiempos de turbulencias. Mientras que ‘Alguien tenía que decirlo’ pretende recuperar los espectadores que perdió la sobremesa televisiva, tras el final de Sé lo que hicisteis’. Lo hace con tres monologuistas y desde un plató panorámico con vistas a la calle. El canal es accesible a sus espectadores.

Aprender de los errores de otros

Y es que Antena 3 ha aprendido de algunos errores que su competidor más directo cometió con el casamiento entre Telecinco y Cuatro, cuando varias decisiones apresuradas mezclaron contenidos y presentadores entre ambas cadenas fusionadas. Así se impregnó Cuatro de una pequeña aureola del prejuicio social que existe contra Telecinco, lo que afecto negativamente a la imagen magistral de la ex cadena de Prisa.

Cuatro perdió parte de una audiencia, urbana y de clase media, muy jugosa para la publicidad, que tenía ya fidelizada y que, ahora, intentan recuperar no siempre con demasiado éxito. La estrategia de Antena 3 va por otros derroteros, de momento, y parece seguir cuidando los detalles al marcar unas diferencias comprometidas con la esencia de la caja verde: las redacciones de informativos de los dos canales se mantienen separadas en sedes distintas e incluso las campanadas en Nochevieja se darán también por separado. No es un detalle menor. En La Sexta el maestro de ceremonias será  el cocinero revelación Alberto Chicote, mientras que en Antena 3 los encargados serán Paula Vázquez (con nuevo número de teléfono) y Carlos Sobera.

Por el contrario, Mediaset, minimizando gastos, retransmitirá las doce uvas con personajes de la serie de Telecinco ‘La que se avecina’. Lo hará, al mismo tiempo, en todos sus canales. También en Cuatro. De este modo, la ex cadena de Prisa pierde una identidad simbólica de cambiar de año con algo propio, porque la fuerza comercial de un canal se construye a base de símbolos.

No obstante, ambos grupos de comunicación saben que conviene seguir incrementando la competencia entre Cuatro y La Sexta porque, probablemente, el mercado español sólo permitirá que sobreviva, con parrilla generalista y producción propia, una de las dos… Cuatro o La Sexta, La Sexta o Cuatro. Ya lo decía Mercedes Milá en ‘Gran Hermano': sólo quedará uno…

Los votantes dicen...
  1. […] Partido Popular nunca le ha apasionado La Sexta. En las últimos años, el canal verde ha sido el refugio del periodismo que se hace preguntas y […]

Comparte tu punto de vista

XHTML: Puedes usar estas etiquetas: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>